What do we do?
We are experts in digital marketing with offices in Edinburgh and specialise in multiple channel campaigns. Our clients hire us to do at least 2 of these activities for them:
PPC
SEO
Retargeting
Digital Marketing Strategy
Content Marketing
Social Media Management & Promotion
Bespoke Landing Pages
Email Marketing
Digital Toolbox Setup
We frequently get asked by clients and prospects if we design, build or host websites in house and the short answer to that is no. However, we are great collaborators, we have a number of experts freelancers and agencies that we can recommend to you dependant on your industry sector.
Although we don’t design websites from scratch we’ve been in the industry for long enough to know what gets our clients sales. We can get involved in the design process as a consultant to advise you whether your beautiful fancy new website will actually help you achieve your marketing and sales goals, however this service is only available to clients who have been with us for at least 1 quarter.
How Do We Do It – Our 5 Simple Steps
Our step process will take you from ‘knowing you need to make a change’ to achieving a long-term strategy for business growth.
1. Chat, Research & Onboarding
In our initial chat we’ll cover a lot of ground. We’ll questions like ask you feel your key competitors are, what are you most profitable products or services, if you have an ideal client persona and what are your rough figures current clients, conversion etc. If you don’t have the information we will find it for you or help you get an estimate. We’ll then do research on all your competitors and in the nicest possible way basically stalk their business’s digital presence. We’ll start ‘Onboarding’ you as a client, dripping information to you about our tactics and the meaning of the phrases we use to describe our work.
2. Digital Marketing Strategy
After our chat and research we’ll present a digital marketing strategy that you can refer back to at any time. We’ll identify and agree on suitable targets and KPIs so you don’t feel like you are going into this blind and without an idea of what success will look like. This will also help us to manage your campaign better internally as well. We can stay focused on exactly what your growth goals are and we work towards achieving them.
3. Easiest Wins / Best Opportunities
To us your return on investment is critical and we want to get this relationship off to a great start. We will target the low hanging fruit from your strategy first and prove to you that digital marketing is worth your time and money.
4. Learn, Adjust, Report & Optimise
The campaign has started now, we’ll review it weekly make changes and increase the campaigns effectiveness and report back to you monthly. We also want to have a face to face with you each month to go through the report in detail and answer any questions. This is your sales pipeline and we want our clients to really understand that.
5. Automate & Target Next Opportunity
Ever wondered what it will feel like to have an effortless sales pipeline that fills up by itself and continues to run with minimal involvement from you? Well in this step we’ll do that for you for the current campaign. If your eager to keep growing we’ll then start from stage 1 & 2 and work on the next campaign that will feed your sales funnel.
Why Choose Us
Our Rolling 30 Day Customer Satisfaction Guarantee – For All Customers
If at any point during your marketing journey you feel let down we will refund you the last 30days worth of fees. Regardless of whether you’ve been with us for a month or 5 years.
Multiple Channel Marketing At No Extra Cost
We’ll run your campaign across multiple advertising channels at no additional setup cost to you.
Example: We are running a PPC campaign for you on Google AdWords, Facebook gives advertisers a new opportunity that will work great for your business. We’ll build part of your campaign in Facebook for free to test it. If you see better results we’ll double down and re-build your whole campaign across for no extra charge.
Our job is to give you the best customer experience and expand your customer base. We’ll make the right decision on your behalf so you can concentrate on your business.
Customer Support
You’ll get one point of contact who has the knowledge to answer the general and the techy questions. No more getting passed to multiple people because your account manager doesn’t have a understand your needs.
Responsive
No more waiting for days wondering whether someone has read your email never mind answered it. Get in touch before 4pm Monday to Friday and we will guarantee to get back to you that day*. Why not test us out and get in touch.
*Excluding local & bank holidays.
We Don’t Hide Our Prices
We don’t feel we have anything to hide from future and current clients. That’s why we publish our prices publicly.
We carry this attitude across everything we do!
– We’ll never hide results from our clients
– We’ll never build your campaigns within our company account
– We’ll never disclose figures with your competitors or third parties
From extensive experience, we can say that all campaigns have peaks and troughs. When we think we’re entering into a trough we don’t bury our heads in the sand… we address it early.