All our blog posts related to digital marketing strategies and tactics.
Beginner’s Guide to A/B Testing - How You Can Get Started A/B testing is one of those digital marketing buzzwords you’ve probably heard if you’ve looked into marketing your business in a more [...]
We’ve all made some space in our life for a new friend or two who’s always then when you need them, who can help you with everyday tasks and generally just make your life better. We’re talking of course about chatbots and virtual assistants!
If you’ve spent any time marketing your business or sat through sales pitches with digital marketing agencies, you’ll have likely come across the term “customer persona” or “buyer persona” every now and again. But what is a buyer persona and is it really worth your time to come up with one? Is it just an empty buzzword? Is compiling one just a throw-back to that one creative writing class you had in school or is it actually a valuable exercise based on real, observable facts about your prospective customers?
For businesses in the hospitality industry, your brand consists of everything that you do, from the way your staff greets customers and your menu to your website, social media profiles and online reviews. Your brand is all about how you communicate what you do and why you do it to the world and how your customers respond to that.
Break Up With Your Sales Funnel - Here's What To Do Instead For a long time, the sales funnel was the kind of basic marketing concept that seemed almost untouchable. After being taught [...]
What Is Remarketing & 5 Reasons Why It's Great For ROI Did you know that only two per cent of your website visitors convert the first time they come across your website? Remarketing, [...]
7 Simple Tips For Optimising Your Facebook Ads After you’ve set up some ad campaigns on Facebook and are starting to get some results in, you might be tempted to just sit back and [...]
Inbound Marketing vs Outbound Marketing - Why You Need Both As a business owner wanting to learn more about marketing, you’ve most likely come across the words “inbound” and “outbound” at some point. [...]
9 Crucial Facebook Ad Metrics You Should Track Does this sound like a familiar scenario: you publish post after post on Facebook, but your statistics tell you that only a very small fraction [...]
Don’t Worry Facebook, We Still Think You’re Great. In the midst of the Cambridge Analytica storm people seem to be genuinely surprised at all the information that can be retrieved from your Facebook [...]
