Is Email Marketing Still Worth Your Time in 2021? Spammy. A good way to keep up to date your favourite brands. Disruptive. Helpful for finding out about the latest offers. These are just [...]
If you’ve spent any time marketing your business or sat through sales pitches with digital marketing agencies, you’ll have likely come across the term “customer persona” or “buyer persona” every now and again. But what is a buyer persona and is it really worth your time to come up with one? Is it just an empty buzzword? Is compiling one just a throw-back to that one creative writing class you had in school or is it actually a valuable exercise based on real, observable facts about your prospective customers?
For businesses in the hospitality industry, your brand consists of everything that you do, from the way your staff greets customers and your menu to your website, social media profiles and online reviews. Your brand is all about how you communicate what you do and why you do it to the world and how your customers respond to that.
Break Up With Your Sales Funnel - Here's What To Do Instead For a long time, the sales funnel was the kind of basic marketing concept that seemed almost untouchable. After being [...]
Why Your Business Needs Facebook ASAP We’ve said it before, and yup, we’ll say it again. Facebook has an unbelievable number of users worldwide. As in, 2.2 billion active users every [...]