Disadvantages of SEO - 8 Drawbacks of Higher SERP Rankings It’s no secret that SEO is a powerful digital marketing tool that can drive amazing results for SMEs. We’re certainly big fans of it [...]
What is a Pillar Page & How to Create One - The SME Guide It’s not just your individual blog posts that matter - the way they all relate to each other through [...]
How Often Should I Blog for My Business? - A Guide for SMEs Having a blog for your small business can be a great, cost-effective way to improve your website’s SEO, get more people onto [...]
How to Find the Right Social Media for Your Business It goes without saying that in this day and age, every company should be present on social media. You probably already know that [...]
How to Create a Landing Page that Converts Your PPC ads aren’t creating conversions for you. Hold up, you might be thinking - you’re spending good money advertising on Google and Facebook - [...]
Is Email Marketing Still Worth Your Time in 2021? Spammy. A good way to keep up to date your favourite brands. Disruptive. Helpful for finding out about the latest offers. These are just [...]
If you’ve spent any time marketing your business or sat through sales pitches with digital marketing agencies, you’ll have likely come across the term “customer persona” or “buyer persona” every now and again. But what is a buyer persona and is it really worth your time to come up with one? Is it just an empty buzzword? Is compiling one just a throw-back to that one creative writing class you had in school or is it actually a valuable exercise based on real, observable facts about your prospective customers?
For businesses in the hospitality industry, your brand consists of everything that you do, from the way your staff greets customers and your menu to your website, social media profiles and online reviews. Your brand is all about how you communicate what you do and why you do it to the world and how your customers respond to that.
Break Up With Your Sales Funnel - Here's What To Do Instead For a long time, the sales funnel was the kind of basic marketing concept that seemed almost untouchable. After being [...]
Why Your Business Needs Facebook ASAP We’ve said it before, and yup, we’ll say it again. Facebook has an unbelievable number of users worldwide. As in, 2.2 billion active users every [...]