Why do you offer both one-off and ongoing analysis & strategy?
For a PPC campaign, we find that a one-off analysis is enough. We find content marketing and SEO campaigns really benefit from ongoing reviews.
For ongoing research, we will even sign up for competitors mailing lists and keep an eye on the content and offers they are sending to clients.
How much work do you put into preparing this?
This varies on your business and the competition in your sector. We have a lot of different paid tools we can use to drill down into a competitors past and current activities online.
A competitor analysis usually takes 5-6 hours with the strategy element taking 2-3 hours, so overall, the process should take between 7-9 hours.
How much will it cost?
A one-off competitor analysis and strategy report is included in our Quick Start Bundle, while these are included on an ongoing basis in our Content & Brand Building and Fully Outsourced Bundles. Check out our pricing page for details.
Can you help us develop buyer personas?
We sure can! Creating some customer personas can be really useful for both you and us to create marketing material your target audience will love. Not sure what personas are? Read our blog on creating killer customer personas here.
Why should I choose you for strategy and analysis over another digital agency?
Customer service and consistency are our top priorities. In fact, we think this is so important that we guarantee customer satisfaction. So, if at any point you’re unhappy with our performance, we’ll refund you for the last 30 days’ work.
We use the same tools and deliver the same great results that other digital agencies. We want our service and attention to the customer to be the thing that sets us apart from the rest of the pack.