When will I start to see results?
With email marketing, you could start seeing results very fast, if not immediately! However, this will depend on the health of your existing email list.
Yeah, pretty neat, isn’t it? This is the case if your list is made up of people who have an existing relationship with your business. In this situation, it’s very easy to turn your email channel into a profitable income stream. However, if people have lost interest in your business since signing up, or worse, your emails have been going into spam, it can take four or so months of solid work before we start to see results from your email marketing.
Can you do this any faster?
Yes – if you have poor email list health but are willing to go above and beyond, we can improve your results fast. The best way to go about this in most cases is offering a service, products or offers exclusively through your email marketing, encouraging signups and interaction with your emails.
What goals do you use to measure if an email campaign is working?
We focus on metrics that are more likely to drive actual revenue to your business rather than looking at pretty, but ultimately empty vanity metrics.
To do this, we look at figures like your emails’ click-through rate and the number of people who’ve opened, skimmed and actually read your email. We’ll also keep an eye on your audience health, overall engagement rates and how these factors change over several months of regular emailing.
Which email marketing platforms do you recommend?
We love the straightforward drag-and-drop features of MailChimp but we’re also partial to the Hubspot email marketing platform. Email marketing platforms we don’t currently work with include Active Campaign, Agile CRM and Freshworks.
How much do your email marketing services cost?
A one-off dripped email marketing campaign is included in our Quick Start bundle. Fully outsourced email marketing is available as an add-on to any of our marketing bundles. See more details on our pricing page.
Why should I choose Bundle Digital over another digital marketing agency in Edinburgh?
At Bundle Digital, we believe in integrating email marketing into a wider framework of digital marketing services to deliver a comprehensive, personalised service.
Because we value delivering strong results to our clients consistently, we offer a customer satisfaction guarantee to all of our clients: if you’re unsatisfied by our service at any point in our working relationship, we’ll refund you the last 30 days’ fees.
We use the same tools, sit the same exams and deliver the same great results that other digital marketing agencies are capable of. We want our service and attention to the customer to be the thing that sets us apart from the rest of the pack.